The Word ALON
Alon expresses the virtues of an oak tree. They are as follows; strength, stability, and growth. The word Alon is pronounced alone, which displays the importance of being alon(e), but for the right reasons. Alon can be viewed as a beneficial alternative to just being alone. For example, when you are Alon, you are alone in order to immerse yourself in the cultivation of your faculties. In this way, we are able to be alone without feeling alone, which are two very different things. Each and every one of us is comprised of a mind, body and soul, but most of us neglect one or more of these components which GREATLY reduces our capabilities/potential. To put this loss of realized potential into perspective, neglecting just one of these components leaves you unable to draw upon even half of your potential due to the interconnected nature of these three parts. In order to be Alon(e), you must constantly enable the growth of the mind, body and soul in order to truly be whole, and therefore the best 1 of 1 version of yourself, thereby giving and receiving the maximum amount of life this reality has to offer.
The Alon Logo
Our logo is made up of the letters of the brand name. When put together, we have a triangle, a square, a line rising from left to right, and a circle. The triangle, which has three sides, is meant to represent the mind, body, and soul. The square, having four sides, is meant to represent the four categories of growth that reside in each the mind, body and soul (For more details refer to the mind body soul breakdown). The line moving from the bottom left corner to the top right corner represents consistent growth through the following of the Alon schedule. And finally, the circle surrounding these components represent wholeness as well as completion.
The Goal of ALON
The goal of the brand is to create a world where the majority of the human population is focused on the love/positivity, instead of the hate/negativity they give and receive. This can only be achieved by cultivating a population of individuals competent in mind, body, and soul, which will enable people to truly understand themselves as well as those around them. To do this, the clothing produced will be based around enabling growth of the mind, body and soul, as well as the complete version of the self, by creating a uniform for those that want to experience the true depth and magnitude of their potential. (Ex. The body design will be worn for upgrading the body, mind design for upgrading the mind, the soul design for upgrading the soul, alon design for unification/use of all three.).
As well as embodying these ideals in design, they will be put into action by allocating 10% of all profits into a philanthropic endeavor (the focus changes for each drop) that will be documented and carried out by the brand itself to ensure proper use of funds.
Furthermore, I will be posting at least once every week to each of the three accounts I created (one for mind, body, soul, and the MBS schedule account), where I will practice what I preach, documenting my growth by following the Alon schedule in as transparent of a way as possible to show that you can achieve anything you put your mind body and soul to.
I will show the entire world that excellence is possible for anyone to achieve, and through achieving excellence of self, we can achieve excellence in the world.